Google Play vs App Store Screenshots: Key Differences Explained

Google Play and Apple App Store have different requirements and best practices for screenshots. Understanding these differences is crucial for optimizing both stores.

Screenshot Quantity

Size Requirements

Apple has strict size requirements tied to specific devices, while Google Play is more flexible:

Apple App Store

• Must match exact device dimensions
• 6.9" display: 1320 x 2868 required
• 6.5" display: 1284 x 2778 required
• Different sizes for iPad

Google Play

• Minimum: 320px on any side
• Maximum: 3840px on any side
• Aspect ratio between 16:9 and 9:16
• Same screenshots can work for phone and tablet

Feature Graphic (Google Play Only)

Google Play has a unique "Feature Graphic" requirement:

• Size: 1024 x 500 pixels
• Purpose: Appears at top of store listing
• Tip: Use for branding, not UI screenshots

Text and Localization

Both stores support localized screenshots, but there are differences:

• Apple: Separate screenshot sets per language
• Google: Separate screenshot sets per language
• Best practice: Localize at least for your top 5 markets

Video Support

• Apple: App Preview videos (15-30 seconds)
• Google: YouTube video links + Promo video
• Note: Videos don't autoplay, so screenshots are still critical

Optimization Strategies

Different strategies work better on each platform:

For App Store

• First 3 screenshots are most visible
• Portrait orientation preferred
• Device frames add polish

For Google Play

• Feature graphic is prime real estate
• Screenshots appear smaller in search
• Bold colors and large text perform better